Hoopla Donuts

IDENTITY & PACKAGING DESIGN | CREATED AT DAUGHTER CREATIVE | PHOTOGRAPHER: BRENDAN STEPHENS

Searching for the perfect mix of high-end donut ingredients, flavour, and presentation, Hoopla Donuts refused to settle for anything less. Lovingly crafted by real-life people, Hoopla is bringing the humble donut to delicious new heights.

Inspiration for much of Hoopla's look comes from mod textiles and fashions of the 1960s, back when airlines and fashion lines alike were unafraid to make things a bit more colourful. Bold patterns and a gooey, melting motif set in fluorescent Pantones results in a radioactively bright box you can spot a mile away.